TCCC Small Biz Ctr

• What Problem do you solve?
• How are you uniquely capable?
• Why
  • https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en
• Ideal Customer Avatar
  • https://www.amyporterfield.com/2018/11/235/
• Logo & Brand Recognition
  • https://gomedia.com/zine/insights/difference-between-logo-design-and-branding/
  • Canva (free)
  • Local Printer staffhttps://www.freelogodesign.org/
• Google Drive Folder
  • Color codes
  • Fonts
  • Logo in full color, black, and white
  • Brand images
  • Headshot
• Social Media
  • Usernames, Profile & Cover Photo, About Info, Contact Info
• Facebook
  • Events & co-hosts
  • @ to tag businesses tag yourself in photos so friends list sees business posts
• Instagram
  • # with the higher number
  • link to post to Facebook
• Twitter
  • # & watch trending
  • Do not post Facebook & Instagram to twitter!
  • Use IFTTT app for original content (native posts) rather than links to Facebook or Instagram
• Pinterest
• LinkedIn
  • https://www.juliesolomon.net/pip-episodes/126-the-major-linkedin-hacks-your-biz-needs-rebecca-vertucci
• Link Accounts
  • https://mailchimp.com/help/add-instagram-facebook-page/?_ga=2.256959042.898094372.1569424777-2088321410.1552586659IFTTThttps://www.petalstopicots.com/how-to-use-ifttt-as-a-social-media-scheduler/
• When to post – Remember your Ideal Customer!
  • https://sproutsocial.com/insights/best-times-to-post-on-social-media/https://blog.hootsuite.com/best-time-to-post-on-facebook-twitter-instagram/
• Mail Chimp
  • https://mailchimp.com/
• WordPress.com (NOT .org)
  • BlogA lot like Mail Chimp, has great templates already designed
• Engagement
  • Set goals for likes, followers, etc
  • Ask your customers how they found you! Track this!
  • Ask for ratings or reviews!
  • Schedule a time that your check your social media each day.

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